There’s no such thing as a one-size-fits-all business solution. Whether it’s a marketing strategy, sales software platform, or an employee referral program, what works for one business isn’t a guaranteed success for the next. SEO is no different.
Enterprise search engine optimization (SEO) refers to the specialized practices used by industry professionals to help large businesses rank higher in search engine results. Enterprise SEO is tailored for corporations and requires more robust strategies than their small-to-mid-sized counterparts.
So, how have search engine experts and marketing agencies met this demand? By investing in (and fine-tuning) enterprise SEO services.
Enterprise search engine optimization (SEO) refers to the specialized practices used by an enterprise SEO consultant or expert to help large businesses rank higher in search engine results.
Enterprise SEO differs from organic SEO in three fundamental ways:
When businesses invest in an organic SEO strategy, they are trying to rank highly on search engine result pages (SERPs) for a few relevant keywords. For example, a tire store in Albuquerque might focus on ranking high for the term “Albuquerque tire repair.”
The focus for an enterprise SEO strategy, however, would take a more widespread approach. This means looking at how the business could rank for an extensive list of keywords, depending on the goal of the web page or content they are trying to rank.
For example, a large corporate website might want to rank each of its products in five different cities. They may also want to rank each product differently based on their target audience. This would require a more in-depth keyword strategy aligned with our corporate SEO services. In this case, for instance, we might use a larger matrix to ensure full keyword focuses.
Just as enterprise SEO takes a more exhaustive approach to keyword optimization, it also takes a more sweeping approach with regards to methodologies.
Where organic and local SEO strategies focus primarily on backlinks, on-page keyword optimization, and business listings, enterprise SEO firms utilize an extensive list of tactics to improve visibility. Here are just some examples of useful tactics:
- Voice Search
- Featured Snippets
- Visual Search
- YouTube SEO
- Mobile SEO
- Link Building
- Site Speed Optimization
- Social Proof
- Structured Data
Search engine algorithms and SEO requirements are constantly evolving. Large businesses and corporations must continually adapt if they want to edge out their competition and generate their desired results, since other big players in their industry are likely investing in advanced SEO strategies themselves.
This is why enterprise SEO involves non-stop research, experimentation, and development, while other forms of SEO can take a less intensive approach.